Second Year Students. Culture and Leisure. First Lecture. Advertising Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value -- and his conclusion has interesting consequences for how we look at life. You will need: Introduction to Rory Sutherland's task. Power Point presentation (for the teacher) Script of the talk with vocabulary (for the students) You can download the Introductory Power Point , and script and vocabulary HERE Video of the talk: provided below to watch on-line or downloadable from the original Ted Talk site HERE. Questions Read the following statements by Rory Sutherland. Do you agree with them? Can you provide examples that support or contradict his ideas? 1. Once you have reached a reasonable level of wealth, most of the p...
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